Hey students!
GCOM professor Robyn Waxman is doing a lecture for ADAC titled "The Next Generation of Design -- The F.A.R.M Story".
This lecture will be Monday, November 15 from 6-8 p.m. at AIA Central Valley Building, 1400 S Street, Sacramento.
Lecture description:
The Millennials (ages 18–30) are technologically savvy, participatory, positive, reluctant to criticize, and experiential. They have respect for the law and for authority, yet demand transparency and feel entitled. Many Millennials are interested in participating in sustainability movements, but... only in a manner that nurtures these sub-cultural nuances.
Design is experiencing a paradigm shift. Designers are experimenting with more interactive ways of engaging participatory culture and democratizing making. The methods in which design engages the world is expanding. My work seeks to examine the role of the next generation of designers in catalyzing their generation’s social and environmental movements.
The F.A.R.M story will serve as one way to rethink traditional activist mediums (the poster and the protest) and the role of the design activist, in an effort to more fully engage the next generation of design.
Q&A will follow after the lecture. Refreshments will be provided.
Admission is free for all ADAC members, $5 for the general public, $3 for non-member students.
If you are interested in joining ADAC, please come to the lecture and you can sign up for membership on the spot. Student membership is $29 yearly.
Hope to see you there!
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